Crossroads Real Estate Marketing

Crossroads Real Estate Marketing

Crossroads Real Estate has taken marketing to a whole new level. Forget the one size fits all marketing strategy. That one size fits all theology may sell houses, but at what price? And who pays that price? Crossroads Real Estate does not apply the one commission fits all sizes concept to any seller or listing. Each property, Buyer, Seller, Client, and Customer are unique. Each requires a different approach and technique to assure success on both sides of every transaction.

Crossroads Real Estate Marketing is based on a long list of proprietary information. Few if any other Brokers in the nation use marketing techniques honed by years of experience, the local market, changing market conditions, economic conditions, and forecasts.

Crossroads Real Estate Marketing utilizes a high degree of research focused on understanding the local market. In turn that research reveals a number of Buyer interests. Buyers do have different interests in the same property. There can be anywhere from 3 to 6 major interests in any property. Each interest requires a different marketing approach to draw the greatest number of qualified Buyers to a property.

In many cases Crossroads Real Estate marketing results in multiple offers for the Seller to review. That is the goal. On the Broker side, multiple offers require more time, work, and effort. For the Seller, multiple offers places the Seller in the drivers seat and in most cases, places the Seller in a more relaxed stage throughout the sale process.

What does Crossroads Real Estate Marketing consist of? The actual process is proprietary information. Some of the general steps consist of gathering local market data. Automated systems are installed and refined to suit specific needs. Working with a Linux based system is one of the most important keys. Linux based systems are more secure. Which not only protects client information, but protects the actual process used by Crossroads Real Estate from prying eyes on the Internet. Internet security is a major concern for Crossroads Real Estate.

As you all know, Linux systems require a certain degree of programming knowledge and skill. Simple computer applications can track and report on local market conditions and changes that can effect the entire marking concept. A few properly timed changes to the marketing concept on a property can make all the difference.

Rest assured, Crossroads Real Estate does not rely on any third party involved with Internet information gathering, which most often relies on spyware, and selling information. All of the information used by Crossroads Real Estate is actually public information offered by the most reliable sources in the nation. The best news is, this information is free. Which allows Crossroads Real Estate to offer its clients the best commission rates in the area, along with services that go way beyond the cutting edge of the Real Estate Industry in general. This information and its sources is shared with Buyers and clients to help equip themselves with the information they need to make the right choice when it comes to making the decision on the next property they will purchase. Information is power.

Computers are a tool. The information is out there and available. All it takes is a little imagination and a few computer skills to put the best package together, and offer services the competition has never dreamed about. Crossroads Real Estate marketing brings that concept to reality. And with that concept and technology comes the innovative marketing techniques that Buyers and Sellers need to stand above the crowd.

Facts on Zestimate

Here is a great article written by another Real Estate Agent who looked into that Zillow Estimate some people use. I prefer to use a half mile radius around the subject properly that shows all the SOLD units within the past few months, and the active units. Than it is only a matter of taking a look at the size of the properties, lot size, special features, condition based on the pictures, and the prices. That is accurate and up to date information. Not a guess formulated by outdated information and the best guess written by a computer programmer from who knows where. What do they really know about the local market you are selling or buying in?

This article contains some facts in Zextimate that may shock you. 

Real Estate Investing

Real Estate investing can have many faces. Some of them kind and inviting, and some faces are covered by masks. How do you know you are getting into the right investment for you?

Investing can be as simple as buying a duplex. Live in one half and rent out the other half to help pay the mortgage, taxes, maintenance, and other expenses, No matter what type of investment you pursue, there will be expenses. If you are profitable, there will always be taxes.

This is a simple page to introduce the concept of Real Estate Investing. Details for each type and phase of investing are covered in articles listed in the drop down menu. Here is a brief list of steps all Investors need to follow.

  • Determine your price range.
    • Include purchase price
    • Rehab and improvement costs
    • Taxes
    • Listing and closing costs
  • Determine the type of property.
    • Land
    • Rehab and resell
    • Rental property
    • Retail Property
  • Determine location
  • Network
    • Contractors
    • Real Estate Agents
    • Lenders
    • Attorney
    • City Contacts

Look at all the aspects of investing. Develop a plan. Write your plan out. Begin the networking process as soon as possible. Gather information. Information is power.

The drop down menu lists a number of articles for investors. You can also search this website. Share some of your stories, ideas, and suggestions.

Beware!! There are number of scams aimed at Real Estate Investors. We cover the most common scams in some of the articles here.

Ez1 Realty attempts to filter our advertising from known or suspected investment scams, and investment websites selling incomplete and misleading information. If you spot one of those ads, let us know and we will remove that advertisement.

What to consider when investing in Real Estate

This is the most important part of Real Estate Investing. Have a written plan. Write down your target purchase price. Get familiar with actual sale prices in the area. Always do a quick market analysis before submitting an offer. You have to know how much the rehab will cost. If time allows get a written quote. Know all the costs, fees, taxes, everything involved. You can use an inflated figure to estimate. A Real Estate Agent should be able to give you a basic idea on this. On a normal purchase of $60,000 and resale of $100,000 I typically use an estimated cost of $10,000 for commissions and fees. Based on the home and time of year, this may also cover a portion of taxes. Add to this the cost of improvements, loan costs, and any city charges, a targeted profit of $10,000 is about standard. This is why it is so important to write everything down. Create a form or simple spread sheet. Keep records and learn from failures as well as from your success.

Avoid Real Estate Investment Scams

How do you avoid hard money scams? A wise teacher once told me, he never asked a question without first providing the answer. Here is a list of things to look out for.
Up front fees
Bad advice which is designed to appear free.
Charges for lists.
Delays in paperwork.
Delays in returned calls
Avoid high up front fees. This is exactly what Internet scam artists in the hard money market thrive on. A fee for this, that and the other thing. They want you to invest, then they have you hooked. It is the oldest trick in the book. Do they really have a book? You better believe scam artists have a written step by step procedure to get you to send more and more money. Look at the scams where they tell you they will transfer millions of dollars to your bank account. They don’t have any money, just a long list of promises, excuses and fees. This is why it is so important to have your own written plan. Look at it as preparing for battle. Scam artists know you do not want to loose money and target that emotion, reading off a list of promises to get you to send more money. Don’t let them turn this into an emotional mind game. Stick to business facts.
Beware of anyone claiming to be an expert in the field of Real Estate investing using simple terms putting the entire Real Estate market in a single basket. Any experienced Real Estate Agent will tell you investing and investigating is on a block by block basis. In the past three months I have identified areas in Wisconsin which have doubled in value while a few miles away values are still declining and everything in between. Anything outside a 4-6 block radius can be misleading information.
If a company charges for a list, use your head and finger. Leave the site. Especially sites with tiers like basic, expert, elite services. Come on now. If I was standing in front of you as a licensed Real Estate Broker and I asked you what level of service you expected, would you work with me knowing up front I was not going to provide you with the best service I am able to provide? How would that make you feel? Does writing it out and posting it on a web site make it any different? Let me tell you a little secret in the Real Estate industry. Every Agent will tell you 80% of their business depends on return customers and referrals. Why would I give up 80% of my business which is in fact FREE advertising to make a few extra dollars? Get real. Slow down and examine the facts for what they really are.

Experienced Lender

Experienced lenders know their contracts, just like experienced Real Estate Agents know the major questions to write an offer to purchase. A legitimate lender will know the usual fees and conditions of a loan. A scam artist will change the subject, tell you how much you are going to make, do anything to keep you off balance. A nominal application fee is normal, but you need to see something in return. Ask for a standard contract in advance. See what they say. If they cannot explain it, time to begin paying closer attention. E-mail them a list of questions and examine which they prefer to answer and how.
One thing I have seen that is consistent with hard money lenders who never close is their phone etiquette. It does not matter what type of loan you are getting, FHA, conventional, or hard money. If a lender has a difficult time returning calls, it can only get worse. I have seen this happen a few times, the result is always the same, delays in the entire process. Lenders have to complete certain tasks on a particular schedule. With few exceptions, I have seen a direct correlation between lenders success on the phone and the entire loan process. Some of the on line Real Estate hard money lenders I have dwelt with never answered their phone and never came up with the money to close. The result is always the same with you the Buyer holding the bag. And you know what it is filled with.
If you want to invest in the Wisconsin Real Estate, I may be able to help. I’ve worked with hard money lenders, found them properties, listed and sold properties for them and also work with a local lender to arrange loans. If you want to explore this market, feel free to contact me. As with everything else, it does take money to make money. If you are a new investor, 10 to 20% down from your own funds is not out of the ordinary. You also have to show cash funds to complete repairs. Having a written plan will help. It is a simple process that takes a while to build, but can and has been done. Hopes and dreams may be great, but don’t plan on wasting peoples time by not putting in the required effort on your part first. But putting in your time and effort can save you a lot of time, headaches and money in the long run.